Marketing (BUSN 253)

Term: 2012-2013 Fall Semester

Faculty

Brent E MadalinskiShow MyInfo popup for Brent E Madalinski

[email protected]

Office Hours

• Start Date: May 16 2018 11:55PM
• End Date: May 16 2018 11:55PM
• Single Date:
• Weekly Days:
• Note: Office hours by appointment only. Email [email protected] to schedule.

Office Hours

• Start Date: May 16 2018 11:55PM
• End Date: May 16 2018 11:55PM
• Single Date:
• Weekly Days:
• Note: Office hours by appointment only. Email [email protected] to schedule.

Fall Semester 2025 Office Hours:

My office hours are Mondays and Wednesdays online from 11am to 1:30pm ET.  If those times do not work for you, please send me an email and we will find a mutual time.

You can reach Brent Madalinski via [email protected] to schedule an appointment or email questions.

Description

This is the first course in Marketing. It is designed to look at the major elements used to successfully market products, services, and ideas. The course covers the marketing process from evaluation of the marketing environment through development of a marketing plan. Students will utilize the marketing concepts to analyze situations, develop creative problem solutions, and present workable alternatives. The role of Marketing in the business structure and the use of a marketing philosophy in business are examined.